Coast Communications På svenska På dansk In english

News

PRGN Elects Patricia Pérez as New President
Facebook dominates
Coast welcomes new members in Germany and Canada
Coast Communications named top agency in Sweden
PRGN adds new agencies in London and Washington, D.C.
PRGN expands throughout Southeast Asia, India and Europe
Coast Communications receives top ranking in Dagens Industri and Regi's Agency of the Year listing
PRGN extends with new members in South Africa and Argentina
Coast Communications launches operations in Denmark
Japanese agency joins PRGN
Coast Communications member of leading network for independent agencies
Coast Communications ranked top three in the country

Facebook dominates

December 18, 2009 - Facebook (96%) is now the most popular communication tool, followed by SMS (93%) and email (91%), according to a new survey from Prompt Communications.

Promt Communications continues in a news statement: When consumers were asked which method they used most frequently to communicate, 37 percent said SMS followed by Facebook and the phone at 28 percent. Respondents feel that email is now less important than social media, but only 20 percent said they could live without it entirely.

"Facebook is the most popular social network in the world, with over 350 million users, so it should come as no surprise to discover that people are using it as a primary tool for communication," said Hazel Butters, CEO of Promt Communications

However the survey results also show that people are still using more established methods of communication, from the phone to email.

Many people have concerns about their employers seeing their personal information, with 73 percent worried that their bosses will view their profiles on social networks. People overall believe that advances in technology have created a negative effect on their lives and interpersonal communications. More than half (60%) believe communication relies too much on technology, while 71 percent feel social media is making communication less personal.

Further information
Coast Communications
+46 8 402 98 80

Coast Communications - Strandvägen 7A, 114 56 Stockholm - Tel. 08 402 98 80 - E-mail: info@coast.se
PRGN