Crisis Communications

Proactive crisis management activities include forecasting potential crises and planning how to deal with them. Ideally, organizations have the time and resources to complete a crisis management plan before a crisis occur.

Crisis management in the face of a current, real crisis includes identifying the nature of a current crisis, intervening to minimize damage and recovering from the crisis. Crisis management often includes strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is in progress.